On Wednesday 28 October, Shaggy kicked off a major charity concert project at a press conference at the Bustamante Children's Hospital in Kingston.
Surrounded by a team of sponsors and media and accompanied by Beenie Man, Shaggy unveiled the details of the initiative, titled "Shaggy and friends I dare you", which he wants to produce in order to raise funds for the Bustamante hospital.
A first concert was held last year and produced a donation of 27 million Jamaican dollars (approx. 200,000 €), used to buy medical equipment.
Shaggy announced a target of 50 million from the concert, which will take place on 2 January 2010 at Jamaica House in Kingston. 11 million Jamaican dollars have already been donated by various sponsors.
On the music side, the confirmed acts are: Beenie Man, Ali Campbell, Toots Hibbert, Sanchez, Busy Signal, Baby Cham, Half Pint, Tanya Stephens, Michael Rose, Queen Ifrica, Ce'Cile and Papa San, among others.