For a campaign encouraging HIV testing in the French Antilles and Guyana, broadcast during the carnival period, the Institut national de prévention et d’éducation pour la santé (Inpes), a public body answerable to the Ministry of Health, turned to dancehall to get its messages across.
A song performed by Lady Sweety and Jacky (of the Neg’Marrons), turned into a video, was specially recorded to back the message. Titled N’y pense même pas (“Don’t even think about it”), it develops the campaign’s message: “Stop using condoms before you’ve had an HIV test? Don’t even think about it.” The track will certainly not be remembered for its intrinsic musical qualities, but it seems to have been well received, which is what matters. The State as dancehall producer, a first!
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